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Headquartered in Germany, Adidas is the parent of 110 companies and the employer of 17,000 workers. After 80 years of development, Adidas has become a part of world sport at every level. Their gross income for the past year was 6.478 billion Euro, 314 million of which was profit. They are a leader in the athletic products market; there isn't a country that doesn't sell their merchandise. Adidas constantly looks to improve its competitive capability in order to improve their financial standing and market image. With consumer attention and activism growing ever stronger, Adidas is also a positive force in the advancement of corporate social responsibility.
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